We Envision a World in Which Starting, Running, and Joining a Business is Accessible for All

Launching Justworks Hours

After acquiring Boomr, we integrate its time-and-attendance product into Justworks and rebrand it as Justworks Hours to more clearly define the solution to our customers and accurately reflect our shared purpose.

Launching Justworks.org

We launch Justworks.org, and with it a pledge to donate 1% of our equity and profits to leveling the playing field for underrepresented entrepreneurs. Through grantmaking, business incubation, and product accessibility, we commit to removing inequities in opportunity along race, gender, sexual orientation, and other socioeconomic lines that create major obstacles for many entrepreneurs in realizing their potential.

Launching Justworks Labs

We launch Justworks Labs to find new and innovative ways to realize our mission. Through continuous exploration, a healthy appetite for risk, and a passion for building products from the ground up, we strive to help more small businesses grow and thrive.

Boomr Acquisition

We acquire the leading cloud-based time-and-attendance product Boomr to expand our offering and provide small businesses with a fully integrated time-tracking solution.

A Brand Refresh

As the Justworks brand has matured, we needed our logo, typography, and colors to match. Our new visual identity is bold, confident, and approachable.

Accredited by the ESAC

Justworks earns accreditation through the Employer Services Assurance Corporation (ESAC), joining an elite group of PEOs able to meet its high requirements for financial stability, ethical business conduct, and adherence to operational standards and regulatory requirements.

Launching Kaiser Permanente & United Healthcare

We partner with Kaiser Permanente and United Healthcare to provide growing businesses with expanded access to cost-effective, comprehensive health insurance coverage.

Launching the Employee Assistance Program

Our Employee Assistance Program (EAP) gives customers and their employees free access to resources for mental and physical health, legal and financial services, and medical bill support via Health Advocate.

Partnering with Classpass

We team up with ClassPass to redefine corporate wellness for the millennial workforce. The partnership integrates access to ClassPass’ flexible fitness packages in Justworks, allowing businesses to offer and contribute to memberships for their team.

Work Fearlessly Campaign

It's what it feels like when Justworks has your back. #workfearlessly takes over Boston, Philadelphia, LA, and NYC.

Launching 24/7 Support

To meet the needs of entrepreneurs, who often work late nights and during weekends to run their companies, customers (and their employees) can reach us to answer important questions at any time, day or night.

Certified by the IRS

Justworks is one of the first Professional Employer Organizations (PEO) to earn the certified "CPEO" designation, which means we’re subject to stringent operational and financial standards set by the IRS.

Bossface Campaign

It's a real thing we made up. Symptoms include: aching to find great employee benefits, loss of sleep searching for intuitive payroll solutions, irritating mountains of tax forms, plus the strain of maintaining a brave face.

Partnering with One Medical

We team up with OneMedical to offer free access to primary care coordination, same or next-day appointments, 24/7 access to virtual care, and the ability to renew prescriptions easily for teams accessing benefits through Justworks.

Launching the Benefits Center

We launch the Benefits Center in Justworks to make it easier for people to learn about, sign up for, and manage their company’s benefits — all in one place. It's highly curated, completely self-service, and makes taking care of your team easier and more fun to navigate.

Halloween Campaign

Our halloween subway campaign stars the horrors of 1099s, W2s, and workers' comp compliance. When paperwork attacks, where will you run? Justworks.

Launching Aetna

Justworks launches Aetna as a national provider to meet the health insurance needs of growing businesses in all 50 U.S. states.

First Subway Campaign

Our first NYC subway ads are a huge bet. At the time, very few tech companies advertise this way. People start sending us photos and saying, “I saw you on the train!” We have a goal to put ourselves on the map. It works.

First Company Retreat

Almost two years in, we embark on Justworks’ first retreat to the wilderness. It becomes one of our favorite traditions and continues to this day.

Updating Our Brand

Until now, there hasn't been time for an extensive design exploration. The team heads to an off-site to finish up and launch the redesign of our visual brand.

Testing the Pilot

We never call our beta a beta. We call it a pilot because there’s no room for error with what businesses do in Justworks. We build a lean UI and deepen functionality based on what people demonstrate real demand for. This approach allows us to scale the product efficiently.

Defining Our Values

The team gathers for an off-site at Isaac’s apartment to talk about what sort of qualities should define Justworks as it grows. We discuss the attributes of people and leaders we admire and respect. The outlines of COGIS take shape.

First Employees Start

The attributes of our team today — kind, smart, hard-working — exist in Justworks' first hires (and Milo, Isaac's dog). We're an eclectic group, but have some common threads. Everyone wants to do something great and to be proud of what we are building.