14 Globalization Benefits Companies Should Know About

Discover globalization benefits, and what challenges and benefits companies will face as they begin to expand across borders.

Blog Author - Justworks
Dec 19, 20234 minutes
Blog Author - Justworks

Justworks is a technology company that levels the playing field for all small businesses. Through our software and as a partner, we help our customers take care of their teams, streamline their operations, and navigate the complex aspects of managing a workforce with confidence.

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11 1920x1080 14 Globalization Benefits Companies Should Know About

What is globalization?

Generally speaking, globalization is the free flow of information, technology, goods, culture, cargo, capital, and ideas between citizens of different countries, or the interconnectedness among countries. Globalization has been an important part of numerous industries, including business, geopolitics, travel, media, and especially startups and tech.

When human beings learned how to navigate the oceans, the rivers, and the seas, the exchange of goods, people, services, and ideas started happening at a quicker pace. Over thousands of years, advances in technology, from modern air travel to dial-up internet, made communication across the globe seamless. 

Now, with remote work tools like Zoom, Google Meet, Slack, and email, corporate communication from one continent to another is almost instantaneous. 


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Why is globalization good for business?

The rapid spread of Covid revealed to all of us just how interconnected our world and the global economy was, especially as the supply chains started failing and shelves in stories across the world stood empty.

It’s no secret that consumers want better products and services, as well as more access to capital, all at a lower cost. Knowledge workers such as engineers and marketers want meaningful jobs, even if it means working remotely. In today’s market, going global is necessary to remain competitive. Globalization in business is how companies and organizations build out their international influence and begin operating in multiple countries.\

Advantages of globalization

As businesses begin to expand and scale up, looking abroad for top talent and new customers can be a good option.

Some key advantages of globalization include:

  1. Gaining access to several new markets

  2. Better products and services, tailored to new markets

  3. Access to different cultures 

  4. Spread of technological innovation, from new medicines to more secure cloud infrastructure

  5. Lower employer costs

  6. Economies of scale, in which increasing production leads to savings

  7. Higher standard of living across globe

  8. Access to new talent, including workers with niche skill sets

  9. Building a team that covers multiple time zones, which can be especially helpful for sales and customer success departments

  10. Greater access to vendors, contractors, full-time employees, consultants, freelancers, and agencies from all over the world

  11. New trade opportunities

  12. Access to additional channels of capital, natural resources, and raw materials

  13. More potential for growth

  14. Staying ahead of the competition

The pros of globalization businesses are clear, especially for employers looking to tap into new and emerging markets and unique economies. It’s no secret that the free trade agreements in the European Union and North America have been great for promoting and growing business. 

What are some of the challenges or disadvantages of globalization?

Going global can take your company to the next level, but that doesn’t mean that you won’t face challenges as you expand your business across borders, including:

  1. Managing employee immigration status

  2. Development of an international tech stack

  3. Local job losses

  4. Tariffs, export fees, and international taxes

  5. Global payroll

  6. Global benefits

  7. Global compliance

  8. Language barriers

  9. Time zones

  10. The substantial upfront capital costs of setting up an entity, subsidiary, or branch

  11. Misclassification of foreign workers (and associated fines)

  12. Converting payments from different financial systems

  13. Foreign transaction fees

  14. Inflation, recession, and the changing winds of economic growth

  15. Gentrification in cities that attract expats, which leads to cost of living increases in places like Mexico City

  16. Communicating value of a product to a new audience through marketing and PR

  17. Environmental concerns, especially for developing nations

  18. Political instability, especially during changes of national power

  19. Supply chain and transportation disruptions, which can impact production

Globalization will change how your business operates day-to-day. As you expand abroad, choosing the right partners is not only important for business, it’s also ethical. 

The cons of globalization shouldn’t stop your business from expanding internationally. Instead, business leaders need to create bulletproof implementation strategies while expanding into new markets.

Remote work, globalization, and global employment

When the pandemic sent workers across the globe home in March 2020, people stopped commuting to offices and business trips, like leisure travel, ground to an arresting halt. Successful businesses adapted by moving their business operations online, which meant more meetings on video conferencing tools, like Zoom and Google Meet.

This sudden shift meant that more companies adopted flexible working policies, especially by allowing people to work from home. For employers, this meant that they could start recruiting talent from across the country, so long as employees were willing to work in the company’s usual time zones.

Now, the challenge for businesses is finding effective ways to share knowledge and comply with third-party data regulations, like the GDPR in Europe or CCPR in the United States.

Hiring across borders is the future of work

Some employers took the remote work revolution as an opportunity to hire top talent from around the world. Global businesses from major enterprises and Fortune 500 companies to small startups and entrepreneur-led ventures have benefited from hiring internationally.

Rather than go through the more traditional routes of opening an entity, subsidiary, or foreign branch, many businesses opted to hire more quickly by partnering with an EOR.

In many foreign countries, it’s hard to hire new employees without an established business or physical presence. By partnering with an EOR, you won’t need to worry about understanding international employee expectations in terms of holidays, vacation time, salary, and benefits. An EOR service takes care of all of the HR paperwork so that you can tap into a booming labor market without any additional stress.

With an EOR approach, you can avoid some of the major problems of expanding internationally, such as:

  • High investments costs

  • Confusing local bureaucracy, tax laws, and employment regulations

  • Immigration headaches, especially work visa paperwork

  • International finance challenges

  • An EOR can help small businesses overcome some challenges of globalization

Justworks Can Help Manage International Hiring

Choosing the right EOR to help you expand your business internationally can be a game changer. Justworks’ global EOR services enables small businesses to hire international employees quickly, pay them in the local currency, and provide local benefits. It’s hard to know where to start and what to put in place abroad to protect business and your employees. At Justworks, we have in-country legal teams and entities set up to ensure that your payroll is protected and that you’re remaining compliant abroad. 

From access to top talent pools around the world to streamlined international hiring processes, the advantages of working with an EOR (and using Justworks) are undeniable. Get started today


What are 3 positives from globalization?

Globalization has allowed businesses to hire top talent , exchange ideas across borders, and purchase goods from anywhere in the world. 

Does globalization benefit everyone?

In an ideal world globalization benefits everyone. However, this won’t be the case until all employers start to fairly compensate their global workforce. 

What are some of the positive impacts of globalization on everyday life? 

Globalization in business and international expansion more generally have brought luxuries that many Americans take for granted to emerging and developed markets. Some examples include new laptops, automobiles, washing machines, and other consumer tech goods. Working across borders can also promote more open-mindedness and acceptance of people from different backgrounds. More and more workers are placing value on corporate social responsibility.

This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, legal or tax advice. If you have any legal or tax questions regarding this content or related issues, then you should consult with your professional legal or tax advisor.
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Blog Author - Justworks
Dec 19, 20234 minutes

Justworks is a technology company that levels the playing field for all small businesses. Through our software and as a partner, we help our customers take care of their teams, streamline their operations, and navigate the complex aspects of managing a workforce with confidence.

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