Blog
Benefits & Perks

Small Business Trends: How Artemis Ward Uses Seamless Modern Tools

Colin Moffett knew there was a better way than using the clunky tools in his past corporate environments. His startup, Artemis Ward, flipped that approach on its head.

Blog Author - Justworks
Justworks
Jan 12, 20173 minutes
Blog Author - Justworks
Justworks

Justworks is a technology company that levels the playing field for all small businesses. Through our software and as a partner, we help our customers take care of their teams, streamline their operations, and navigate the complex aspects of managing a workforce with confidence.

460 postsAuthor's posts
Blog - Hero - Computer and cell phone Yesenia

Colin Moffett isn’t the usual risk taker you would picture to strike off and start a small business.

Instead, as founding partners of DC-based Artemis Ward, Colin and Joel Daly took a measured, long-view approach of their potential company for over a year before they actually founded it.

small business trends artemis ward colin moffett

“We have kids and mortgages and took this super, super seriously. It wasn’t a knee jerk thing,” said Colin. “We planned for a year plus in order to make ourselves feel somewhat good about taking this risk.”

That planning entailed everything from how their new digital agency would approach its work to determining potential clients.

And in 2014, Artemis Ward opened its doors and has since worked with clients like Nike and The World Bank on a range of topics including branding and digital strategy to design, development, social media, and content creation.

Buttoned-Up From the Get-Go

With his past experience working with clunky platforms that didn’t scale well, Colin knew exactly what he wanted his employee experience to be like from the start.

Resources

Looking for additional resources for your business?

Browse through guides and e-books that give you the knowledge to confidently make decisions for your business.

Learn More

“Another thing for me is what I call ‘having good hygiene’ early on. There are plenty of organizations that didn’t have their books together...The bigger you get, the more exposed you get from that,” said Colin. “It was really important for us to be buttoned up from go.”

That meant using the right systems and keeping track of things in the right way. By being clean and organized from the start, his team wouldn’t waste its time compounding issues and detracting from the real work that needs to be done.

He also took input from product champions across his team. By doing so, each employee gets the opportunity to use new tools they may not have found or used as much on their own.

Business Tools That Work

Colin took a long-range and thoughtful approach to founding a great company. He wanted his business to scale seamlessly and delight its employees with simplified tools and processes.

Below, he discusses the business tools that make his company both easier and more enjoyable to work at.

Harvest for Time Tracking

Harvest offers simple, intuitive tools for time tracking. Because it’s on web and mobile, employees can access the platform from anywhere. Additionally, customers can use Harvest for features like invoicing and payments, expense tracking, and seamless tool integration with other programs like Slack, Salesforce, and Jira.

Xero for Simpler Accounting

For people considering an alternative to QuickBooks, Colin recommends Xero. Xero offers all kinds of automated accounting software and includes features to process and invoice quotes, reconcile credit card and PayPal transactions, and track sales and purchases.

Trello for Project Organization

“One of our team members is the Trello queen and a huge advocate,” said Colin. The online tool allows companies to organize calendars and move along projects with simple drag and drop tools. (Even Justworks uses Trello for our content calendar, and we love the ability to we have to add attachments and label and categorize projects as they move through the creation process.)

Google Drive for Vital Information

As a staple for millions, Google is an easy place to share documents, from spreadsheets to docs and forms. And integrated with a Gmail account, it also makes calendar dates easy to remind and share.

Bonus Ideas

Slack for Company Communication

As we’ve written on Justblog before, the office chat app Slack provides a seamless way for teammates to interact, share files, and foster community.

It’s especially helpful for teams who work in different locations and need to communicate. If you’re looking for some productivity boosters, you can check our list of Slack usage ideas and shortcuts that will make the day go by faster.

Salesforce for Team Coordination

If your company is selling juggling different accounts and trying to keep track of who’s talking to whom, Salesforce is the top tool for the job. It can help your team track marketing and sales leads, engage customers, and integrate with your email.

Justworks for Payroll and Access to Benefits

For payroll and admin functions for his growing team, Colin enjoys using Justworks because it makes life simple.

“[Justworks has] been great at allowing us to operate the flow of money from a vendor, payroll, back-office perspective. One of the things that was also important to me was finding tools employees would benefit from and use on a personal level,” said Colin.

You can learn more about how Justworks helps with payroll, access to team benefits, and certain government paperwork here.

This material has been prepared for informational purposes only, and is not intended to provide, and should not be relied on for, legal or tax advice. If you have any legal or tax questions regarding this content or related issues, then you should consult with your professional legal or tax advisor.
Discover more of what you like
PEOHealth InsuranceBenefits & PerksPayroll & TaxesExpenses & FinanceEmployment LawsInternational

Check out our newsletter

Monthly tips on running a business in your inbox.

Check out our newsletter

Monthly tips on running a business in your inbox.
Written By
Blog Author - Justworks
Justworks
Jan 12, 20173 minutes

Justworks is a technology company that levels the playing field for all small businesses. Through our software and as a partner, we help our customers take care of their teams, streamline their operations, and navigate the complex aspects of managing a workforce with confidence.

Learn more with Justworks’ Resources

Scale your business and build your team — no matter which way it grows. Access the tools, perks, and resources to help you stay compliant and grow in all 50 states.