Startup Copilot

How to Achieve Product-Market Fit

Wednesday, Nov 10, 2021  |  1:30pm EST  |  online
Startup Copilot: How to Achieve Product-Market Fitx

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About the Event

As you begin to scale your business, it becomes crucial for you to find resonance with the right customers and meet tangible market demands. This is where the concept of product-market fit comes into play.

In this webinar, Moses Balian, HR Consulting Manager at Justworks, and Camilla Velasquez, SVP of Product at Justworks, will guide you on the path to achieving product-market fit and connecting with the right customers and market.

What will be covered:

  • How to find your superfans
  • How do you measure product-market fit?
  • What are common misconceptions?
  • How does your team support product-market fit?


Moses Balian photo
Moses Balian
Human Resources Consulting Manager at Justworks

Moses provides HR guidance and solutions that are tailored to the needs of Justworks' customers -- many of whom experience rapid growth and encounter the numerous challenges associated with starting a business.

Camilla Velasquez photo
Camilla Velasquez
Senior Vice President of Product at Justworks

Camilla leads the Product team, with a mission to perfect a simple and friendly experience for Justworks’ customers in an industry otherwise known for being opaque and overly complex. She has broad oversight of product development, product-market fit, product design, partnerships, and product marketing.