Justworks’ Impact Report 2024

Download the full report here.

At Justworks, we believe in the power of small businesses and the people who run them.  

After all, every business starts small. And, entrepreneurship has proven itself to be a remarkable force for positive change in our society over the long run. 

This insight is why we do what we do — we envision a world in which starting, running, and joining a small business is a more accessible option for all. If we can realize this vision, we will have helped make the world a better place.

But we are still just getting started. There are more than 40 million people working at companies with fewer than 100 employees in the U.S. alone. As large as Justworks is, as far as we've come, we currently serve less than one-half of 1% of that population. We have a massive opportunity in front of us to expand our impact. 

I’m proud of how far we’ve come these past two years. Justworks has always existed to help small businesses grow with confidence. But, historically, we have only been a great fit for a certain type of business — generally white-collar, desk-based work. Now, we are transforming ourselves so that we can help many more types of small businesses in a wider set of ways, and we are establishing a global footprint to help them hire and grow anywhere in the world.  

And, the world needs us to be successful.  

Because as Justworks grows our reach, we will help more small businesses get started. We aspire to be the partner they have always deserved but never before had access to. If we can live up to this ideal, we will also help more small businesses thrive. And, as more entrepreneurs realize their dreams, they will — like magic — create jobs and opportunities for other people that give meaning to their lives and a chance to realize their potential. This is our purpose.

With this virtuous cycle in mind, Justworkers tend to be very mission-driven. People choose to work here because they feel deeply aligned with our mission of helping entrepreneurs and small businesses grow with confidence.

Some have run small businesses, and others have family members who have done so. This gives our employees a deep connection to our customers and creates a sense of pride as we strive to go the extra mile to support them.

Other Justworkers look at our mission through a social justice lens. They see that big companies have had all the voice, power, and influence and that small businesses have been left out in the cold. They want Justworks to change this by leveling the playing field.

And so, impact is central to our business. From the way we approach diversity, equity, inclusion, and belonging (DEIB) to how we support our customers, we are focused on making a difference. Our core values — camaraderie, openness, grit, integrity, and simplicity (COGIS) — guide everything we do, shaping our culture and how we support our employees and our customers.

The years covered in this report, our fiscal 2023 and 2024, were significant years of transformation for us. We continued to invest in our employees, prioritizing their sense of belonging and building a culture that fosters retention and growth. We strengthened the small business community by empowering entrepreneurs to thrive. And we built our resilience — both internally and for the businesses and communities we serve.

As we look to the future, we will continue to lead with compassion and integrity to create more opportunities for more people — as we stand alongside the entrepreneurs and small businesses who contribute so much to our economy and society.

We look forward to continuing to share our progress and impact with you.

Download the Report